ANCHOUR | MARDEN’S
”Where’d You Get It?”
Updated Proposal

Hey Lyndlee,

Below is an updated proposal for the “Where’d You Get It” brand concept spots.

Thank you,

Steven Chagnon
Operations Director
Steven@windwoodproductionsllc.com
(603)724-3147

PROJECT OUTLINE

WINDWOOD will collaborate with Anchour and Marden’s to produce a suite of high-impact, character-driven brand awareness ads as part of the ongoing “Where’d You Get It?” campaign. The project will expand upon the original concept by developing up to six unique 30-second spots, each exploring a different relatable dynamic. The creative focus will still center around humorous, slice-of-life moments that highlight the excitement of discovering deals at Marden’s.

Ad Concepts Currently in Development

  • Sister Duo (Women-focused, indoor setting)

  • Brother-in-law Duo (Men-focused, outdoor setting)

  • Dueling Perspectives (Sister & Brother-in-law concept combined)

  • Family Christmas

  • Mother & Daughter

  • Husband & Wife

  • Wildcard Combo (New dynamic, TBD)

All content will be captured over a two-three day shoot at a single location, with a primary cast of four core talent, and potential expansion to five (adding a “mother” figure), possibly also adding children and a dog.

Marden’s has expressed a strong interest in maximizing content production during this campaign cycle. While the original plan includes two shoot days at a single location with a cast of four (potentially expanding), the scope and creative ambition of the campaign might be best supported by adding a third shoot day.

Why Add a Third Shoot Day?

If Marden’s approves six full concepts, with a cast of potentially seven; a third production day provides the space and flexibility to:

  • Fully develop and refine each of the six 30-second spots without compromising on quality, pacing, or creative setups

  • Capture performance variations and alt takes that strengthen the edit and improve long-term versatility of the content

  • Allow for better energy and focus on set, especially with complex transitions between character setups and storylines

  • Ensure time for high-quality b-roll, product shots, and social variations alongside the primary spots

  • Build in contingency time to account for weather, logistics, or unexpected delays

PROJECT ESTIMATE

“Where’d You Get It?”

  • Development

    • Pre-Production Meetings

    • Shot Listing/Storyboarding

    • Crew Scheduling

    • File Management

    • Casting

    • Location Scouting

  • Initial Production: One Pre-Light, Production Design, Transport, and Blocking Day on location (8 hours)
    Shoot Location: TBD

    • 1 Producer/Director

    • Director of Photography

    • Production Designer

    • Key Grip

  • Production: Two Full Days (12 Hour Shoot Day)                                                          

    • Director

    • Director of Photography

    • Key Grip/Gaffer

    • Grip

    • Camera Op

    • Assistant Camera Operator

    • Production Designer

    • Audio Engineer

    • Hair and Makeup

    • PA

  • Post Production: 7 Post Production Days

    • Video Editing 

    • Audio/Music Sourcing

    • Basic Logo Graphics

    • Exporting Multiple Formats

    • Two Revisions Included (Note: This price includes two comprehensive revisions, each revision round/request must be received within seven business days of delivered materials. Additional video production or editing services will be billed at a rate of $150.00 per hour.)

Additional Production Expenses

The following are expenses which Windwood will provide an estimate for, and negotiate for on the production’s behalf. While we can not guarantee each individual rate, we are providing a ballpark estimate based off of our extensive experience in securing actors and locations. At every point in the process we will be presenting these as options, and acting in the best interest of the production to secure them.

Location - $2,000-$2,500/Per Day

Actors - $1,000-$1,500/Per Day (4-7 actors required)

Craft Services - $500/Per Day

Transportation - $500-$1,000/Per Day (Transporting cast/crew, and potentially items from Marden’s to selected location)

Lodging - $1,000/Per Day (We will attempt to place any cast that needs lodging in the location we have selected)

Production Cost: $36,000 - $47,000
Expenses: $16,000-$25,000

Total Two Day Cost: $48,000 – $72,000

Deliverables

  1. Six (30-second) Main Awareness Ads

  2. 8-10 (15-second) Focused Spot Ads

  3. 12 (6-second) Bumper Ads (2 per spot)

Three Day Shoot Cost

Production Cost $50,000 - $60,000
Expenses: $24,000 - $37,500

Total Cost: $74,000 - $97,500

MEET OUR TEAM

Black and white portrait of a smiling man with short hair and a beard, wearing a dark sweater, against a plain background.

Brett Marshall
Creative Director

Black and white portrait of a smiling woman with glasses, wearing a striped shirt and earrings.

Dawn Canada
Content Manager

A black and white portrait of a young man with short hair, wearing a black cap with the text "Eastern Boarder" and a black polo shirt with "The North Face" logo, smiling slightly against a plain, dark background.

Taylor Dugan
Content Creator

Black and white portrait of a smiling young man with medium-length dark hair, wearing a button-up shirt, against a plain background.

Gabriel Vasquez-Billin
Editor, Photographer

Black and white portrait of a bearded man wearing a cap and a dark shirt, with arms crossed and a smartwatch on his left wrist, against a plain background.

Steven Chagnon
Operations Director

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Bill Hurley
Post Production Manager

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Delainey LaHood Burns
Content Manager

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Black and white portrait of a young man with curly hair smiling, wearing a dark shirt and necklace, against a plain background.

Ian Scura
Assistant Creative Director

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Ellie Lambert
Production Assistant

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Brian Chagnon
Director of Photography

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Colby Morris
Web Designer

Windwood Productions is an upbeat, professional video production company with a studio and office in downtown Concord, New Hampshire. We specialize in helping businesses and professionals create video and marketing content to drive growth, engagement, and action with their target audience.

We look forward to working with you!